May 19, 2012

Six Degrees of Separation – Urban Myth or Not?

Fact or Fiction?  We are ALL connected on this planet by six degrees of separation.  The premise is that we live in a small world that is growing smaller day by day with  technology and communications.  So, is it fact or urban myth that we are all just five introductions or six degrees from meeting anyone, anywhere?  If you care to cast your vote before reading on and are a member of LinkedIn, you can weigh in at with this poll.  Results are shared.

Six Degrees of Kevin Bacon is a trivia game that popularized the notion of six degrees of separation.  The game contends that any and all actors can be connected by their roles to a Kevin Bacon film.  (I am not sure and can only conjecture that Kevin Bacon’s agent may have been the one behind the game.  The game certainly enhanced his name recognition or “personal brand.”)

The man who most notably tested this “small world” concept is Stanley MilgramIvan Misner, the Founder and Chairman of BNI, in his book The 29% Solution shares the findings of Milgram’s studies.  The task was to forward materials from individuals in one part of the country to an individual in another part of the country.  For example, people were asked to forward a package to a named art curator in Ohio using people they know to forward the package.

So what happened?  Less than two thirds of the packages arrived and 71% of the packages never were delivered.  Thank goodness those entrusted with the packages aren’t working for the US Postal Service!  On average, when the package was delivered it took five or six connections to do so with a range of 2 to 10 connections.  So, it is a myth, not a fact, that ALL are connected by six degrees of separation.

So, in this “small world” where information is moving ever faster and faster and where people are connecting more readily on LinkedIn, facebook and other social networks, what is the implication?  If you are a job seeker and buy into the myth, you might believe that in time you will be connected to your next career opportunity.  If you are a consultant or professional in any field looking to make connections with other professionals or build new client relationships, you cannot assume that the desired connections will come to you.  Relationships and social networks are cultivated via communications that are ongoing, whereby the relationship is mutually rewarding.  Net”working” is work and a skill required by all like reading, writing and speaking if one is to survive in the coming decade of the workplace.  It can be learned.

Have you made resolutions in this new year, new decade to improve your networking and your relationships?  Subsequent articles in this blog will offer suggestions as to how one can develop their networking skills and cultivate better relationships.

Twitter – Who to Follow, Figured out.

Twitter, what to make of it?  What’s the point?  I don’t care that you are walking the dog, doing laundry or are bored.  Who should I follow?  Who do I want following me?  What to post?  My gosh, the questions just keep coming.  I am committed to learning more, in time.  I am permitting others “in the lab” to distill the value and figure out how to best use this tool.  I do think I have figured out one of my questions and that is who I wish to follow.

I mused that during the day I communicate with my professional counterparts and colleagues that I am connected to and for that the LinkedIn status works just fine.  My social persona connects with my friends those I connect with via Facebook.  So, if I have a means to communicate with my workday world and my social world, then who is the crowd that I communicate with on Twitter?  They’re not business related nor friends.  They are everyone else.  They’re business colleagues and friends not yet met I suppose.   I have chosen to think of them this way.  I also think of this as a sort of personal news channel.  I follow people of interest to me in fields of interest to me.  How did I find them?  Read on.

Yes, that’s it.  How did I choose who I follow?  I read on and on.  I follow those I am reading.  Why?  First, they write therefore they probably tweet and blog.   Following those who do not participare, what’s the point?  I read books on social media, an area of interest.  I browse Amazon and visit library websites browsing for topical books of interest.  I use Amazon reviews and ratings to guide my reading.

Step two in my process is to lookup the authors I have read on Twitter.    Interesting that some who write on social media sometimes are not found there by name.   When found, I also note when they last posted on Twitter and browse their recent posting as a guide to their activity.  So, for now I’ve solved one Twitter question.  I may learn more and modify this approach, but for now I’ve found it helpful in guiding me.

By the way, when I add those heavily followed, many others begin to follow.  Sheep!  I appreciate the follow you back of those I am following, but am a little less inclined to follow most who follow me simply because they can.  I only follow those with content of interest until I learn of value otherwise.