January, 2010

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Six Degrees of Separation – Urban Myth or Not?

Tuesday, January 12th, 2010

Fact or Fiction?  We are ALL connected on this planet by six degrees of separation.  The premise is that we live in a small world that is growing smaller day by day with  technology and communications.  So, is it fact or urban myth that we are all just five introductions or six degrees from meeting anyone, anywhere?  If you care to cast your vote before reading on and are a member of LinkedIn, you can weigh in at with this poll.  Results are shared.

Six Degrees of Kevin Bacon is a trivia game that popularized the notion of six degrees of separation.  The game contends that any and all actors can be connected by their roles to a Kevin Bacon film.  (I am not sure and can only conjecture that Kevin Bacon’s agent may have been the one behind the game.  The game certainly enhanced his name recognition or “personal brand.”)

The man who most notably tested this “small world” concept is Stanley MilgramIvan Misner, the Founder and Chairman of BNI, in his book The 29% Solution shares the findings of Milgram’s studies.  The task was to forward materials from individuals in one part of the country to an individual in another part of the country.  For example, people were asked to forward a package to a named art curator in Ohio using people they know to forward the package.

So what happened?  Less than two thirds of the packages arrived and 71% of the packages never were delivered.  Thank goodness those entrusted with the packages aren’t working for the US Postal Service!  On average, when the package was delivered it took five or six connections to do so with a range of 2 to 10 connections.  So, it is a myth, not a fact, that ALL are connected by six degrees of separation.

So, in this “small world” where information is moving ever faster and faster and where people are connecting more readily on LinkedIn, facebook and other social networks, what is the implication?  If you are a job seeker and buy into the myth, you might believe that in time you will be connected to your next career opportunity.  If you are a consultant or professional in any field looking to make connections with other professionals or build new client relationships, you cannot assume that the desired connections will come to you.  Relationships and social networks are cultivated via communications that are ongoing, whereby the relationship is mutually rewarding.  Net”working” is work and a skill required by all like reading, writing and speaking if one is to survive in the coming decade of the workplace.  It can be learned.

Have you made resolutions in this new year, new decade to improve your networking and your relationships?  Subsequent articles in this blog will offer suggestions as to how one can develop their networking skills and cultivate better relationships.

Postings on Profiles – Getting Started

Wednesday, January 6th, 2010

Every LinkedIn guru has their opinion on what matters most in crafting a LinkedIn profile.  In an ongoing series of “Postings on Profiles” I’ll offer my two cents and present thinking on how a professional might craft their profile.  I’ll also share some links from others who share their opinions and insights for your review as food for thought in this LinkedIn Profile series.

I assure you that I am not a guru nor expert.  I am a student of LinkedIn and an evangelist.  I learn from others who write about LinkedIn and from other members like you.  I share my thoughts and solicit your feedback.  Hopefully, some of my thoughts will provide ideas that move you to action resulting in an updated LinkedIn profile that has you feeling better and delivers improved results.  Ideally your feedback will prompt me to include your insights into future postings.

WHAT’S THE OBJECTIVE?
So, let’s identify your objective(s) as a LinkedIn member before writing your profile.  Job seekers, consultants, business owners, professionals and retirees will have different objectives seeking the attention of different audiences.  Professionals like accountants, attorneys, doctors and such will craft profiles that define their areas of expertise with an objective of attracting clients and patients.  Sales professionals, consultants and business owners will seek partners, prospects and customers.  Job seekers want to attract employers’ attention.  Consider your audience first.  Understand what they wish to know about you and share the information they desire.  Put yourself in the position of someone seeking your skills and talents.

GENERAL GUIDELINES….almost common sense.

  • Write so your audience understands your message.  Use “plain English” routinely and field jargon where appropriate.
  • Use a spell checker.  LinkedIn does NOT have a spell checking feature deferring this function to web browsers.
  • More robust content and keywords usually enhance better search results than brief and concise. More details in later postings.
  • Keep all content relevant to your objective. If your past is irrelevant to your present and future goals,  consider not including it.
  • Reveal your personality in your written word.  Let them hear your voice as partner, co-worker.
  • Remember that your making a first impression and you only get one chance at that.  Don’t be careless.

Here is a post from Jason Alba of JibberJobber.com and his review of a profile.

Subsequent postings will include insights on various aspects of the profile that you may have overlooked – headline, status, web links, contact settings and more.  C’mon back and offer your comments.