You have an event that you wish to promote using word of mouth and social networks.  When the event appeals to professionals and those in business there is no better way to target your promotion efforts than to use LinkedIn™ Events.

There are four ways that events are commonly discovered.  Many professionals discover events on their LinkedIn™ home page where the activity of their connections is reported under “Status” and Events updates.  It’s recommended that you check your LinkedIn™ home page briefly twice a day.  Others will note the event in a LinkedIn™ profile that details a member’s activity.  Some may discover an Event which is promoted in a LinkedIn™ group they belong to in a “Discussion” shared in their group.  Finally an event can be found using the LinkedIn™ Event feature in the Applications folder in the left hand menu.  One can search for events by location, timeframe, type and keyword.

Having found the event, you can “share” or “recommend” the event with your connections.  Within the event description at the bottom are links to “share” or “recommend” the event.  You can “share” the event link with your LinkedIn™ connections via a LinkedIn™ message to alert them of the event.  Invite your network connections to meet you there.  It’s networking face-to-face where trust and relationships are enriched.  If you really want to promote the event, ask your connections to model your sharing efforts inviting them to also “share” the event and its link.  To “recommend” the event you simply select the “recommend” link.  You might expect a pop-up window, but none appears.  What happens is your recommendation of the event appears on the home page of all our connections under the Events updates.  It’s that simple creating word of mouth promotion.  Invite others to recommend the event as well.  You can “recommend” the event once a day if you wish.

Consider sharing this post with anyone you know who is responsible for promoting events in organizations who is seeking new ways to promote their events effectively.   Another post will follow soon taking event promotion for networking to the uber level.